Tuesday, January 26, 2010

LBS: A Burger Joint Donates $8,448 to Make-A-Wish Foundation’s Southern Nevada Chapter

LAS VEGAS - A local restaurant in Las Vegas LBS: A Burger Joint, located in the Red Rock Hotel & Casino, partnered with the Make-A-Wish Foundation of Southern Nevada for a holiday fundraiser.

“More than 1,000 wishes have been granted through the Make-A-Wish Foundation of Southern Nevada and now LBS will help grant at least one more,” said Billy Richardson, chief executive officer of LBS. “On behalf of LBS, I would like to thank the community for coming together and helping support the charitable cause.”

When customers ordered the “Make-A-Wish” burger between Dec. 9, 2009 and Jan. 1, 2010, LBS: A Burger Joint donated a portion of the proceeds with each purchase. The support received by regular and new customers alike, far outreached original expectations.

“We are delighted that LBS: A Burger Joint chose to sponsor the wishes of children fighting life-threatening illnesses when sharing their success with our community,” said Karen Iglesias, president of the Make-A-Wish Foundation of Southern Nevada. “The Make-A-wish Burger was enjoyed by so many of their customers this holiday season they actually raised a staggering amount.”

The holiday event held at LBS: A Burger Joint, alongside Make-A-Wish Foundation, is an excellent example of utilizing a partnership to engage community members and customers to participate in philanthropy events. The best part is, the company, the charity and the community benefit.

Strengthening relationships within our community is key to creating opportunities not only for charities, but also for businesses and potential donors. The goal here was to impact and improve lives, but in doing so LBS demonstrated they are interested in more than consumer sales. They are part of the community too.

Wednesday, January 20, 2010

How Several Companies Hope To Aid Haiti

Dozens of companies have stepped up efforts to provide relief to Haiti after the catastrophic damage cause by the 7.3 earthquake on Tuesday, Jan. 12.

Amgen, a biotechnology company, contributed $2 million; Nestle Co. sent $1 million in water bottles; and Kellog Inc. donated $250,000 in cash and cereal products.

"The earthquake that hit Haiti last week has devastated the lives of hundreds of thousands of people in Port-au-Prince and beyond," said Kevin Sharer, chairman and chief executive officer of Amgen. "The contributions are expressions of our sincere sympathy for those directly affected by this tragedy."

AT&T and Verizon Wireless both made donations. Their efforts were unique in that by partnering with Mgive, it allowed wireless users to donate cash directly to the American Red Cross.

Some other unique displays of support came from BloggersUnite.org, which rallied members to raise funds, and American Psychology Association, which expanded its donations to include mental health services to the survivors and to the families of victims.

"The sheer number of lost lives, the wounded and the destruction of homes and communities as a result of the earthquake is tragic," said Carol Goodheart, Ed.D., president of American Psychology Association. "This is also a difficult time for those who are witnessing from a distance the loss of friends and family and the destruction of land in their native country."

Giving during a time of immediate need demonstrates the human spirit behind organizations, reminding people that these organizations are made up with people who have the courage, strength, and fortitude to make a difference. While it always a good idea to respond effectively, sustained support, especially monetary contributions while supply chains are established, are welcome.

Thursday, January 14, 2010

Staples Donates $2,500 to Public Education Foundation

Staples, Inc., one of the largest office and school supply retail chains in the United States, used the opening of its first North Las Vegas store as an opportunity to set its community outreach in motion. The company donated $2,500 to Public Education Foundation.

“Staples is committed to building a better community in North Las Vegas by supporting organizations that help local youth succeed,” said Dan Hernon, general manager of Staples.  “Through this contribution, Staples is helping The Public Education Foundation enrich and expand educational opportunities for students in the area.”

The donation is related to Staples Foundation for Learning, which helps fund local programs that provide education or job skills targeting disadvantaged youth. Staples Foundation for Learning’s mission is to teach, train, and inspire.

The Public Education Foundation is a nonprofit organization dedicated to mobilizing community and global resources to meet the challenges of educating a growing and diverse Southern Nevada population. The Foundation’s programs and initiatives are designed to improve student performance and advance quality educational opportunities for all children.

Staples Foundation for Learning furthers their outreach connection through several partnerships, including organizations like the Boys & Girls Clubs of America. Other beneficiaries include: Ashoka, which empowers youth to act as positive agents for social change in their communities; Earth Force, which trains and supports youth to connect to their communities and address environmental issues; Initiative for Competitive Inner City, which aids business development to accelerate job growth and income for inner-city residents; and Hispanic Heritage Foundation, which focuses on supporting and celebrating Hispanic role models.

The donation provides an excellent example of using an event, such as a store opening, to establish the company's mission, vision, and values through community outreach. The donation also comes at the right time for Nevada, which has been challenged by state education budget cuts. Private donations help fill the financial void.

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