Monday, November 23, 2009

You Decide What Matters

For the first time ever, Facebook® users will be able to choose from more than 500,000 small and local charities to decide which community organizations they want to receive donations totaling millions of dollars from a corporate philanthropy fund. Chase and Facebook launching Chase Community Giving: You Decide What Matters, a grassroots campaign to inspire a new way of corporate philanthropy.

“Every year, our company donates more than $100 million to non-profit organizations in local communities, nationally and abroad, and our employees dedicate countless hours of their own time to helping those in need,” says Jamie Dimon, chairman and CEO of JPMorgan Chase & Co. “The grassroots nature of Facebook will allow us to hear directly which local charities matter most to our communities, hopefully creating an even bigger impact.”

Chase is enlisting Facebook users, now totaling more than 300 million, to vote for which small and local non profits will receive donations totaling $5 million. The eligible charity receiving the most votes will be awarded $1 million, the top five runners-up will receive $100,000 each and the 100 finalists, including the top winners, will be awarded $25,000 each. Additionally, a special Advisory Board featuring members who are active in philanthropy, including actress Eva Longoria, Do Something founder Nancy Lublin and NBA Hall of Famer David Robinson, will allocate a total of $1 million to the nominated charities of its choice.

“Facebook has become a global platform people use for all types of philanthropic causes from medical research and human rights, to disaster assistance and children’s rights,” says Sheryl Sandberg, COO of Facebook. “Chase's creative approach -- crowdsourcing for charity -- puts the power of corporate giving directly in the hands of Facebook users. Thanks to the Chase Community Giving program, millions of Americans will be able to join together to have an unprecedented philanthropic impact on communities across the nation.”

Online tools are making it increasingly easy to reach a large consumer base in order to affect change. Much to some's dismay the online world gives the consumer infinite choice, so much so that consumers have come to both expect and relish it. Chase's community giving campaign exemplifies their ability to adapt in order to make the greatest impact — a positive thing, both in for and non profit.

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