Wednesday, November 11, 2009

Under Armour Steps Up in Support of the Wounded Warrior Project


In support of Bloggers Unite Veterans Day event, Who Will Stand, it is an honor to highlight the Wounded Warrior Project and their corporate sponsor, Under Armour. Their efforts continue to make a significant and lasting impact on our Veterans.

Baltimore, MD. — Under Armour (NSYE:UA) today announced its partnership with the Wounded Warrior Project, a not-for-profit organization that provides programs and services for injured service members and their families. The two have joined forces in conjunction with the University of South Carolina and University of Maryland football teams to recognize the sacrifices made by those who have served and those that continue to serve in our nation’s Armed Forces.

On November 14, in honor of our troops, the University of South Carolina Gamecocks and University of Maryland Terrapins will wear specially designed head-to-toe uniforms for their Game Day match-ups versus the University of Florida Gators and Virginia Tech Hokies respectively. The teams will take the field in black and desert camouflage uniforms featuring the Wounded Warrior Project logo. The uniforms will also have a unique twist; a core value embellishment - Duty, Honor, Courage, Commitment, Integrity, Country, and Service - will replace the players’ last name on the back of each jersey. Both games will be nationally televised.

Wounded Warrior Project and Under Armour will create special make-up products for fans to wear on game day to show their support. The gear will be sold in college book stores, local military base exchanges, and online. A percentage of the fan gear proceeds will be donated to the Wounded Warrior Project. Additionally, a select number of game jerseys will be auctioned off after the game on the University websites and 100% of the proceeds will be donated to the Wounded Warrior Project.

“Partnering with an organization such as the Wounded Warrior Project allows Under Armour a unique opportunity to connect with college football fans and our athletes on a whole new level, while also supporting the overall mission of the Wounded Warrior Project - to build public awareness and help support injured service men and women and their families,” said Kevin Plank, founder and CEO of Under Armour. “We will continue to both honor and empower those who have been wounded and we are proud to support our troops.”

Under Armour's collaborative effort to support the Wounded Warrior Project greatly benefits Veterans, but also invigorates football fans to get involved and support the cause. Fan participation creates additional exposure for Under Armour and their notable contributions, while also increasing awareness about the undeniable need to support Veterans. As this example highlights, a healthy partnership can do a lot of good for the cause and your company.

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