Wednesday, October 14, 2009

Stonyfield Farm Donates $100,000 to Help the Earth

Londonderry, NH — Through their Profits for the Planet (PFP) program, Stonyfield Farm will give a total of $100,000 to three organizations that help the earth. Each organization will receive $20,000 plus a percentage of $40,000. And the best part is, they are asking costumers to choose.

With limited-edition yogurt lids printed to raise awareness for the program, Stonyfield Farm is encouraging consumers to support their favored organization through voting online. Consumers can vote once with a simple click or vote multiple times through their "myStonyfield Reward" program where each reward code printed on the yogurt packaging can be used to cast a vote and earn point(s) to redeem for eco-friendly gifts. Online voting can be accessed on Stonyfield Farm's website

Here are the choices:

Center for Biological Diversity - At the Center for Biological Diversity, we believe that the welfare of human beings is deeply linked to nature — to the existence in our world of a vast diversity of wild animals and plants. We work to secure a future for all species hovering on the brink of extinction, and for the lands, waters and climate they need to survive.

Energy Action Coalition - Founded in June 2004 by youth climate leaders, the Energy Action Coalition unites a diversity of organizations in an alliance that supports and strengthens the student and youth clean and just energy movement in North America.

The Organic Center - is an independent nonprofit research and education organization based in Boulder, CO, that conducts primary, peer-reviewed research on the health and environmental benefits of organic food and farming as well as the risks associated with the widespread commercial use of toxic synthetic pesticides, genetically modified crops (GMOs), and biotechnology in agriculture.

Customers love it when you give them choices. They especially love it when you give them choices when it comes to cash. Stonyfield Farm's bid with your lid program benefits everyone involved -- the non-profits that receive funds and the costumers who are given a voice in support of a cause. This is a great way for Stonyfield Farms to engage their costumer while also doing good.

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