Monday, July 27, 2009

SONIC and DonorsChoose.org Partner to Support Local Teachers

OKLAHOMA CITY — Resources and funding for teachers are lessening everyday, and SONIC Drive-In is stepping in to help. Through a new program, Limeades for Learning, SONIC will donate more than half a million dollars to classrooms in local communities across the country and SONIC customers will direct the donation. The program stems from SONIC's new partnership with DonorsChoose.org, a non-profit organization that helps public school educators find resources for classroom projects they wouldn't have funding for otherwise.

"SONIC and our franchisees have supported schools in local communities for decades," said Clifford Hudson, chairman and chief executive officer for Sonic Corp. "During a time when teachers need help the most, we look forward to partnering with DonorsChoose.org to place supplies into classrooms and ultimately help students reach their full potential."

August 31 through October 1, when customers purchase a small through Route 44 sized fountain or frozen drink at SONIC, they can go online and vote for their favorite teacher's classroom project. Each drink will have a unique code used to place one vote for projects registered. SONIC will fund up to $100,000 of projects with the most votes each Friday for five weeks during the campaign. Though the voting campaign doesn't begin until late August, teachers are encouraged to visit Limeades for Learning to register their project and learn more.

"Limeades for Learning and its integration into the entire SONIC system is a first for DonorsChoose.org," said Charles Best, founder and CEO of DonorsChoose.org. "We're excited to embark on this unique opportunity and look forward to helping even more teachers because of it."

Limeades for Learning is a great way to do good, while also engaging the SONIC consumer. Many companies assign a product that when purchased benefits a cause, but few go farther. Limeades for Learning allows the customer to vote for which school supplies SONIC's donation supports with the simple purchase of a small fountain or frozen drink. Not only does this show a corporate philanthropic spirit, but it also encourages it within the consumer by empowering them to be involved in the giving process.

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