She is encouraging teens to make a difference this summer by collecting school supplies and dropping them off at their nearest Staples store, from July through September.
In addition, Staples customers can get involved by donating $1 at any Staples store with 100 percent of the proceeds benefiting local teens in need. Each Staples store is matched to a local educational and not-for-profit organization serving disadvantaged youth, and DoSomething.org and Staples will ensure that all the donations get to these partners just in time to head back to school.
"The Do Something 101 campaign is such a great cause. I can’t imagine going to school without pencils, notebooks and other basic supplies,” said Ciara. “Every little bit counts and, through Do Something 101, the more we can get these essential products to teens, the more we help kids stay in school and excel even further. I look forward to working with DoSomething.org and Staples to spread the word!"
To help kick-off the campaign, Ciara is starring in a public service announcement (PSA) that will air on television and radio stations nationwide, and Staples is donating more than $125,000 worth of school supplies to the program.
“The feedback from teen volunteers and recipients during our inaugural school supply drive in 2008 was inspiring,” said Demos Parneros, president of U.S. stores at Staples. “With help from celebrities like Ciara, we will continue to raise awareness for underserved youth in local communities who need the basic supplies to succeed in school.”
Teens who want to get involved can go to www.DoSomething101.org for ideas on how to run local school supply drives. Whether holding a school supply drive at summer camp, during a summer sports league, or at a neighborhood block party, DoSomething.org and Staples offer tips, resources, and flyers for how to get started and make the most of every teen’s summer.
“DoSomething.org is all about encouraging teens to take action in their own communities. We’re proud to be spearheading a campaign for the second year, with the help of Staples, that allows young people to really make a difference among their peers,” said Nancy Lublin, chief executive officer of DoSomething.org.
The Do Something 101 initiative is an unique opportunity to get involved on a local level, while still impacting children across the nation. It inspires Teens to make a difference in their own communities by encouraging them to use a variety of outlets to host a school supply drive. Not only does this initiative have a positive effect on the respective communities, but it also instills a sense of giving in younger generations.