Sunday, March 08, 2009

LG Mobile Phones Renews Partnership With the VH1 Save The Music Foundation

SAN DIEGO– LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced it has again joined forces with the VH1 Save The Music Foundation for a one-year, multi-faceted partnership to promote the importance of music education. The partnership will include check presentations at public schools around the county and a national year-long advertising campaign -- 'Come Together' -- that was funded by LG Mobile Phones to raise awareness about music education and the positive impact it has on children's lives.

LG Mobile Phones presented a check to the VH1 Save The Music Foundation for $150,000 on March 5 at a public school in New York City.

"Restoring music education in our public schools is an essential cause, and we applaud LG for its continued support of this worthy mission," says Paul Cothran, executive director of the VH1 Save The Music Foundation. "It is important for people to recognize the central role music education has in a student's life and our hope is to help raise awareness through this initiative with LG."

LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets.

The VH1 Save The Music Foundation is a nonprofit organization dedicated to restoring instrumental music education programs in America's public schools, and raising awareness about the importance of music as part of each child's complete education. Since 1997, VH1 Save The Music has provided $43 million worth of new musical instruments, donated to more than 1,600 public schools in more than 100 cities around the country, impacting the lives of more than 1.2 million public school students.

It's nice to see a renewed partnership here that enables this important program to continue and impact students in the U.S.

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