Friday, February 20, 2009

Subaru of America Donates $4.6 Million to Five Charities

CHICAGO— Subaru of America, Inc. presented checks to the five charities involved in its "Share the Love" marketing campaign. Addressing media at the 2009 Chicago Auto Show, Tim Mahoney, senior vice president and chief marketing officer for Subaru, handed over checks in the amount of $4.6 million.

"Share the Love" is a marketing campaign based on the love Subaru owners have for their vehicles and their desire to help worthy causes. The campaign ran from Nov. 24 to Jan. 2 and allowed Subaru new vehicle customers to select one of five charities to receive a $250 donation from Subaru of America, following the purchase or lease of a new Subaru vehicle. The program was the first in what is expected to become an annual Subaru tradition and was one of the factors that contributed to Subaru's sales success in 2008, as the only volume brand to post a sales increase in the U.S.


The five charities participating in the program were; Boys & Girls Clubs of America, Habitat for Humanity International, Meals On Wheels Association of America, the National Wildlife Federation (NWF) and The American Society for the Prevention of Cruelty to Animals (ASPCA).

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation.

This program is a nice way for Subaru's customers to play a role in supporting one of five charities of their choice. The five charities selected represent a diverse array of needs throughout the country.

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