Wednesday, February 11, 2009

New Balance Celebrates 20th Anniversary of Susan G. Komen For the Cure Partnership

BOSTON — New Balance announced that 2009 marks the company's 20th year as a proud sponsor of Susan G. Komen for the Cure. New Balance will celebrate this anniversary with the introduction of a pink special edition New Balance 993 running shoe and an expected $1 million donation to Susan G. Komen for the Cure.

As a long-time Susan G. Komen for the Cure partner, New Balance is committed to supporting the mission of Komen for the Cure and raising funds through corporate and consumer donations. In 2009, New Balance will donate up to $1 million (with a guaranteed minimum donation of $500,000) to Susan G. Komen for the Cure from the proceeds of the Lace Up for the Cure Collection.

To celebrate the anniversary, New Balance will debut a special edition 993 running shoe. The 993 is a heritage shoe and is the latest offering from the most enduring technical athletic shoe series in the footwear industry. The special edition 993, an all pink suede shoe, features the Komen for the Cure(R) pink ribbon, an insert adorned with an anniversary logo denoting the twenty-year partnership and a hangtag that details New Balance's commitment to Komen for the Cure. All special edition 993s will be manufactured in the U.S. and distributed in a new pink and black anniversary box with matching tissue paper, all featuring the Komen pink ribbon. The box's inside cover explains additional information about New Balance's relationship with Komen. The special edition 993 will debut in August 2009 with a suggested retail price of $140.

New Balance, headquartered in Boston, employs more than 4,000 people around the globe, and in 2007 reported worldwide sales of $1.63 billion.

New Balance's two decades of commitment to this cause is an example for other corporations. The company continues to find innovative ways to generate funds for the cause as well as promoting awareness worldwide.

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