Friday, February 13, 2009

Fresh & Easy's Shop for Schools Fundraising Program to Assist 769 Schools

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market announced final registration figures for its Shop for Schools fundraising program. A total of 769 schools in Southern California, Arizona and Nevada registered to take advantage of the opportunity.

All kindergarten through 8th grade schools within a 3-mile radius of a Fresh & Easy store were eligible to register for the program. For every $20 spent at a Fresh & Easy store, participating schools will get a $1 cash donation. The program launched Feb. 1 and will run through March 31.

"The interest in our Shop for Schools program has been incredible. We've received a great response from parents, teachers and staff who are all very excited to help increase their schools' budgets," said Fresh & Easy Regional Manager Al O'Donnell. "We are happy to be able to help support our local schools especially in a time when school budgets are so tight."

Registered schools are mobilizing parents and students to collect Fresh & Easy receipts and then submit them for verification. Fresh & Easy will cut a check to each school for the amount raised and the money can be used for whatever the school needs most. The school in each state that raises the most money will receive a $5,000 cash bonus from the company.

It's nice to see Fresh & Easy's strong commitment to the communities it serves. With schools being hurt during the economic crunch, this program could breathe new life into school activities that may otherwise have been cut.

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