Tuesday, February 17, 2009

Dr. Pepper Snapple Group Goes Pink In Support of Susan G. Komen for the Cure

PLANO, Texas — Dr Pepper Snapple Group, Inc. has joined the fight against breast cancer by topping select diet brands with signature pink Susan G. Komen for the Cure bottle caps. The company will donate a portion of its proceeds to Susan G. Komen for the Cure, the world's largest breast cancer organization, with the goal of contributing $250,000 this year to battle the disease.

By purchasing a 20-ounce or 2-liter bottle of a Dr Pepper Snapple Group product with a pink closure, consumers will generate a donation to Komen. From now through the end of March, the pink cap will appear on more than 40 million bottles of the company's diet brands including Diet Dr Pepper, Diet 7UP, Diet Cherry 7UP, Diet A&W, Diet Sunkist Soda, Diet Rite, Diet Canada Dry Ginger Ale, Diet RC, Diet Squirt and Diet Big Red.

Dr Pepper Snapple Group, Inc. is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose's, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean.

Dr. Pepper/Snapple Groups bottle caps program is a nice way to demonstrate its support for Komen and to raise needed funds too.

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