Friday, September 19, 2008

Kraft Foods Feeds Gulf Coast Families Affected by Hurricane Ike

NORTHFIELD, Ill. — Kraft Foods Inc. announced it will donate $250,000 in humanitarian aid to support the victims of Hurricane Ike. The donation consists of $100,000 in cash and $50,000 in products to the American Red Cross, and $100,000 in products to Feeding America. Donated products include Kraft favorites such as Planters nuts, Cornnuts snacks, Honey Maid Grahams crackers, Fig Newtons and Oreo cookies. The cash donation is expected to feed approximately 7,000 hurricane victims seeking food, shelter and comfort.

This donation builds on Kraft Foods' long-standing tradition of being one of the first responders in situations where humanitarian aid is needed. In total, the company has donated nearly $2 million in 2008 to help victims of flooding in the Midwestern United States, the China earthquake, Cyclone Nargis in Myanmar, Hurricane Gustav along the U.S. Gulf Coast and Hurricane Ike. Since 2000, Kraft Foods has contributed nearly $10 million in cash and products for global humanitarian aid.

"Food and financial donations are especially important after a disaster strikes," said Amina Dickerson, senior director, Corporate Community Involvement, Kraft Foods. "Our donation of family favorites like Planters nuts and Nabisco cookies will bring comfort to families and make an immediate, positive difference during this particularly distressing time. The American Red Cross and Feeding America are doing an outstanding job of distributing donations from companies such as Kraft to families affected by the disaster."

For more than a century, Kraft has offered foods and beverages that fit the way consumers live. Millions of times a day in more than 150 countries, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the world's largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing and processing facilities globally.

This timely donation brings Kraft's 2008 humanitarian aid support to nearly $2 million. It's especially nice to see the company lending its support in areas of the United States affected by recent natural disasters.

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