Thursday, August 07, 2008

AT&T Pledges $1 Million in Support of the National Urban League's Project Ready College Access Program

DALLAS — AT&T Inc. announced a $1 million contribution over two years in support of the National Urban League's (NUL) Project Ready College Access Program. Targeting 11th and 12th graders, it is an initiative that seeks to provide enhanced academic support to students in high school and prepare them for post-secondary education.

The project works with families to accomplish the following: increase college awareness; improve navigational and life skills; raise confidence and self-awareness around decision making; gain greater understanding and appreciation for one's own cultural identity and cultural diversity; and understand the correlation between higher education and income.

"We strongly support the great work of the National Urban League's Project Ready Program. This program is particularly effective in encouraging students to set goals and understand the correlation between higher education and future life success," said Marie Long, vice president of Constituency Relations at AT&T.

AT&T Inc. is committed to advancing education, strengthening communities and improving lives. Through its philanthropic initiatives and partnerships, AT&T supports projects that create learning opportunities; promote academic and economic achievement; and address community needs. In 2007, AT&T contributed more than $164 million through corporate-, employee- and AT&T Foundation-giving programs. AT&T and the AT&T Foundation, the corporate philanthropy organization of AT&T, combine more than $1.9 billion of historic charitable commitment to communities across the country.

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list.

This program will benefit many high school students, and it is admirable that National Urban League has partnered with the Academy for Educational Development to measure the program's success.

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