Tuesday, April 29, 2008

CNN's Veronica De La Cruz Lends Voice to Lions HealthFirst Foundation

LAS VEGAS — Veronica De La Cruz, news anchor and Internet correspondent for CNN’s flagship morning news program “American Morning” will present “The Impact Of The Internet On Media And Community Outreach” at 6:30 p.m. on Friday, May 16. The event is part of the Lions HealthFirst Foundation Inaugural Dinner and will be held at McCormick & Schmick’s, 335 Hughes Center Drive.

The topic will include information on how online information resources and blogs are changing mainstream media outlets like CNN as well as how local philanthropic leaders and non-profit directors can better utilize social media for community outreach, public education, and volunteer engagement. De La Cruz will also discuss how CNN and publications like the New York Times are expanding the concept of the citizen journalist by encouraging the public to submit their own stories online, some of which will then be sourced for the evening news.

The Lions HealthFirst Foundation Inaugural Dinner is sponsored in cooperation with Aaron Lelah Jewelers; CNN; Copywrite, Ink.; Las Vegas International Lions Club; McCormick & Schmick’s; and Herb Perry, public affairs director for CBS Radio Group. Tickets are $250 per person and seating is limited. For more information, call 702-739-6430.

Proceeds will benefit Lions HealthFirst Foundation, a non-profit 501 (c ) (3) organization responsible for many philanthropic efforts in southern Nevada, including: free exams for people with vision problems and affordable preventative ultrasound testing for anyone at risk of cancer, stroke, or a heart attack. The event corresponds with the first anniversary of the Lions Institute of Health Sciences, where many tests are performed.

“The topic presented by Veronica De La Cruz is especially timely not only because the role of mainstream media is changing but also to draw attention to how important medical screenings are in the prevention and early diagnosis of health problems,” said James Bartel, president of Lions HealthFirst Foundation. “Since the recent health scare in southern Nevada, we’ve seen interest in screenings drop by nearly 40 percent, even though our screenings are noninvasive.”

The Lions HealthFirst Foundation is a public charity. It maintains a community health education and preventive screening program for the purpose of reducing the rate of stroke and heart attacks and to aid the public in the early detection of tumors. The foundation is supported by Lions Clubs International as a model for future programs in other cities across the United States.

Founded in 1917, Lions Clubs International is the largest volunteer service organization in the world, with nearly 1.4 million members in 200 countries and geographical areas. There are 48 Lions Clubs in Nevada, with over 1,400 members strong, making a difference in the everyday lives of people in need.

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