Thursday, February 07, 2008

Bali Donates $100,000 to Breast Cancer Research Foundation

WINSTON-SALEM, N. C. — To celebrate the launch of its new Bali Concealers bras, Bali is making a $100,000 donation to the Breast Cancer Research Foundation (BCRF).

BCRF works to prevent breast cancer by funding the most innovative clinical and genetic research worldwide. At least 85 cents of every dollar donated goes directly toward breast cancer research and awareness programs. Since 1993, BCRF has raised more than $200 million for research relating to the causes, treatment and possible prevention of breast cancer.

It is estimated by the American Cancer Society that in 2007 about 178,480 new cases of invasive breast cancer will be diagnosed among women in the United States. At this time there are about 2.5 million breast cancer survivors in the United States.

The Breast Cancer Research Foundation is an independent 501 (c) (3) not-for-profit organization whose mission is to achieve prevention and a cure for breast cancer by providing critical funding for innovative clinical and genetic research at leading medical centers worldwide, and increasing public awareness about good breast health.

Bali is the no. 1 department store intimate apparel brand. Bali bras, shapewear and daywear are sold at department stores nationwide. Bali is part of Hanesbrands Inc.
Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion®, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 50,000 employees in 24 countries.

Bali has consistently demonstrated support for causes that are important to women, with breast cancer awareness and research among the most critical. In 2007, approximately 40,460 women will die from breast cancer in the U.S. It is the second leading cause of cancer death in women, second only to lung cancer.

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