Wednesday, January 02, 2008

New Balance Donates $1 Million to Susan G. Komen for the Cure for 2007

As a result of the success of its Lace Up for the Cure Collection, New Balance will donate $1 million to Susan G. Komen for the Cure for 2007. New Balance had pledged to contribute 15 percent of wholesale sales from the collection, with a guaranteed minimum donation of $500,000.

The Lace Up for the Cure Collection features performance footwear, apparel and accessories that all feature a pink ribbon, the universal symbol of breast cancer awareness. The line is distinguished by a special hang-tag that explains the significance of the pink ribbon and the company's 18 year relationship with the Susan G. Komen for the Cure.

Wear the Lace Up for the Cure Collection to honor loved ones who have been affected by the disease, to celebrate survivors and to demonstrate support for the cause. New Balance has been associated with the Susan G. Komen Race for the Cure since 1989 and has been a national series sponsor since 1991.

The Komen foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Thanks to events like the Komen Race for the Cure, the foundation has invested nearly $1 billion to fulfill its promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.

New Balance had pledged to donate a minimum of $500,000 up to a maximum of $1 million from its Lace Up for the Cure Collection. Thanks should also go to consumer who purchased the colorful shoes and other apparel to support this important cause. New Balance has pledged to remain partnered with Komen until a cure is found. Kudos!

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