Thursday, December 20, 2007

Payless Teams With Barefoot Kids Foundation

SAN DIEGO, Calif. — Barefoot Kids Foundation and Payless ShoeSource, Inc. are teaming up to provide $25 footwear shopping cards for needy children.

Barefoot Kids Foundation exclusively provides new footwear to kids in need through its national distribution network in 20 cities throughout the USA. Childcare organizations such as Boys & Girls Clubs, Big Brothers Big Sisters, Salvation Army and Court Appointed Special Advocates provide Payless ShoeSource shopping cards to underprivileged kids.

The National Center for Children in Poverty reports that 17 percent or 12.7 million American children live below the poverty level, and may of these children are in desperate need of new footwear.

Barefoot Kids Foundation is a non-profit corporation that works with established child charities and service organizations to provide footwear to needy children. Trained professionals supervise distribution of the footwear and follow up with the children as their feet grow.

Payless ShoeSource, Inc. is the largest specialty family footwear retailer in the Western Hemisphere. The company was founded in 1956 in Topeka, Kan., on a revolutionary idea of selling shoes in a self-select environment. More than 50 years later, Payless serves millions of customers through its network of more than 4,500 stores, in a variety of retail settings, in all 50 U.S. states, as well as in Puerto Rico, Guam, Saipan, the U.S. Virgin Islands, Canada, Central America, the Caribbean, and South America. In fiscal 2006, Payless sold nearly 180 million pairs of shoes, generating $2.8 billion in net sales.

A proper fitting pair of shoes is something every child in America should have, but unfortunately thousands do not. It's good to see Payless partnering with an organization like Barefoot Kids to reach out to those kids in need and give them one of life's basic necessities.

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