Friday, December 28, 2007

AT&T and USO Launch Text Message Donation Program Supporting Military Families on New Year's Day

DALLAS — AT&T announced a new text messaging program that will support the USO -- and U.S. military families -- with free prepaid phone cards. The program launches at the AT&T Cotton Bowl in Dallas. Beginning Jan. 1, and running through March 31, 2008, customers can make a $2 donation in support of the USO by text messaging USO to short code 740 from their AT&T wireless devices.

Donations will support the USO Operation Phone Home program, which provides free prepaid phone cards to military members serving active duty away from home so that they may stay in touch with loved ones. After callers send the message USO to short code 740, they will receive a response asking them to confirm their $2 donation by replying YES. After text messaging YES back to the 740 number, callers will receive a message letting them know that the donation is complete.

This text messaging program extends the support that AT&T has provided to the USO for the past 20 years, including contributing tens of millions of dollars in support of Operation USO Care Package, USO Operation Phone Home and USO entertainment tours. AT&T also has assisted the USO through funding regional operations in Europe, Southwest Asia and the Pacific.

"This texting program is a simple and convenient way to help support the many military families across the country that may be apart this New Year's Day," said Mark Collins, vice president of Consumer Data for AT&T's wireless unit. "At AT&T, we're glad to lend one of our most popular messaging tools to make it easy for folks who want to join us in helping to connect military families during the holidays and all year long."

The new text messaging donation program also builds on the continued support of military members via free prepaid phone cards, compliments of AT&T and the USO: In 2007, AT&T has donated more than 50,000 prepaid phone cards, valued at more than $450,000, for distribution to military personnel in Iraq, Kuwait, Afghanistan, South Korea, Japan and Europe. With the help of the USO, the phone cards were distributed for Mother's Day, Father's Day, Independence Day and the November and December holidays.

For more than 66 years, the USO (United Service Organizations) has been providing morale, welfare and recreational services to U.S. military personnel and their families. The USO is a nonprofit, charitable organization, relying on the generosity of the American people to support its programs and services. The USO is supported by Worldwide Strategic Partners AT&T Inc., BAE Systems North America, Clear Channel Communications, The Coca-Cola Company, DRS Technologies, Inc. and TriWest Healthcare Alliance. Other corporate donors, including the United Way and Combined Federal Campaign (CFC-11381), have joined thousands of individual donors to support the USO.

AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings.

This is an excellent way to show support for our nation's troops. AT&T and the USO have worked together for decades and this program is a fine example of what can be accomplished. Those who don't have AT&T cell phones can still make a donation at AT&T's Web site,

Thursday, December 27, 2007

Fresh & Easy Sponsors Holiday Card Recycling Program to Benefit American Forests

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market announced a program for customers to recycle holiday cards at each store location. Proceeds from the sale of the recycled cards will benefit American Forests, a non-profit organization that focuses on planting trees in restoration areas throughout the country.

The company is a subsidiary of U.K.-based Tesco and plans to have 50 stores open in the U.S. by February and 200 by the end of next year.

The holiday card recycling program started Dec. 18, 2007, and will continue through the end of January 2008. A holiday card drop-off box is located at the front of each store location. Fresh & Easy will recycle the holiday cards and donate the proceeds to the American Forests. For every dollar donated, American Forests will plant a tree.

"We want to make it easier for customers to make more environmentally friendly decisions," said CEO Tim Mason, Fresh & Easy. "If everyone in the neighborhood brings their holiday cards back to our stores to be recycled, we can make a big difference."

American Forests is a world leader in planting trees for environmental restoration, a pioneer in the science and practice of urban forestry, and a primary communicator of the benefits of trees and forests. The mission of the organization is to grow a healthier world through tree planting and education on restoration.

"Last year, there were 1.1 million acres of National Forest in need of restoration. With increased intensity in wildfires, the need for restoration tree planting is even greater this year," said Greg Meyer, vice president of marketing and development at American Forests.

As part of the company's commitment to be a good neighbor and friend of the environment, Fresh & Easy has committed to build LEED (Leadership in Energy and Environmental Design) certified buildings, recycle or reuse all shipping and display materials, and voluntarily joined the California Climate Action Registry to disclose its greenhouse gas emissions. The company also invested in California's largest solar roof installation on its distribution center in Riverside.

Fresh & Easy Neighborhood Market is a local, neighborhood store committed to providing customers with fresh, wholesome food at affordable prices. It has 27 grocery markets open in neighborhoods throughout Southern California and in Nevada and Arizona. Fresh & Easy is a company of Tesco, the UK's largest retailer and one of the world's leading international retailers. Tesco operates over 3,200 stores across 12 countries and employs more than 400,000 people.

It's a fine idea to sponsor a holiday card recycling program to benefit American Forests. Most people simply throw their cards away, but this gives them a new purpose. With more than a million acres in need of restoration, this is a good a place as any to start and to generate awareness across the country.

Friday, December 21, 2007

Salvation Army Receives $200,000 Wal-Mart Gift Card Donation for Christmas

ALEXANDRIA, VA — The Salvation Army announced that Wal-Mart will donate $200,000 in gift cards to the organization for distribution in eight U.S. communities demonstrating a particular need this season. The gift cards will enable thousands of underprivileged families across the country to purchase toys, clothing, food and other items this Christmas.

Wal-Mart will donate 500 gift cards totaling $25,000 to local Salvation Army corps in each the following areas: Anchorage, Alaska; Ashland, Ohio; Benton Harbor, Mich.; Camden, N.J.; Detroit, Mich.; Knoxville, Tenn.; Portland, Ore.; and the Northern West Virginia Panhandle. Announcement ceremonies will be held in each market and The Salvation Army will begin distributing the $50 gift cards to needy families this week.

"Wal-Mart takes great pride in being able to help The Salvation Army continue its important work in these communities," said Margaret McKenna, president of the Wal-Mart Foundation. "From red kettles in front of all of our stores across the country to partnerships like this one, we remain committed to giving back."

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need without discrimination for 127 years in the United States. More than 35 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. About 83 cents of every dollar raised is used to support those services in 5,000 communities nationwide.

Every week, millions of customers visit Wal-Mart Stores, Supercenters, Neighborhood Markets, and Sam’s Club locations across America or log on to its online store at The company and its Foundation are committed to a philosophy of giving back locally. Wal-Mart is proud to support the causes that are important to customers and associates right in their own neighborhoods, and last year gave more than $270 million to local communities in the United States.

Support from national and local organizations help the The Salvation Army serve nearly 5 million people at Christmas and 35 million year-round. Partnering with The Salvation Army is a great way for Wal-Mart to give back to the communities it serves, particularly in areas in the greatest need this holiday season.

Thursday, December 20, 2007

Payless Teams With Barefoot Kids Foundation

SAN DIEGO, Calif. — Barefoot Kids Foundation and Payless ShoeSource, Inc. are teaming up to provide $25 footwear shopping cards for needy children.

Barefoot Kids Foundation exclusively provides new footwear to kids in need through its national distribution network in 20 cities throughout the USA. Childcare organizations such as Boys & Girls Clubs, Big Brothers Big Sisters, Salvation Army and Court Appointed Special Advocates provide Payless ShoeSource shopping cards to underprivileged kids.

The National Center for Children in Poverty reports that 17 percent or 12.7 million American children live below the poverty level, and may of these children are in desperate need of new footwear.

Barefoot Kids Foundation is a non-profit corporation that works with established child charities and service organizations to provide footwear to needy children. Trained professionals supervise distribution of the footwear and follow up with the children as their feet grow.

Payless ShoeSource, Inc. is the largest specialty family footwear retailer in the Western Hemisphere. The company was founded in 1956 in Topeka, Kan., on a revolutionary idea of selling shoes in a self-select environment. More than 50 years later, Payless serves millions of customers through its network of more than 4,500 stores, in a variety of retail settings, in all 50 U.S. states, as well as in Puerto Rico, Guam, Saipan, the U.S. Virgin Islands, Canada, Central America, the Caribbean, and South America. In fiscal 2006, Payless sold nearly 180 million pairs of shoes, generating $2.8 billion in net sales.

A proper fitting pair of shoes is something every child in America should have, but unfortunately thousands do not. It's good to see Payless partnering with an organization like Barefoot Kids to reach out to those kids in need and give them one of life's basic necessities.

Wednesday, December 19, 2007

Sallie Mae Employees, The Sallie Mae Fund Contribute $1 Million to The United Way

RESTON, Va., In 2007, Sallie Maeemployees reached into their hearts and wallets to provide assistance to families and communities across the country: with matching grants from The Sallie Mae Fund, combined giving to the United Way totaled $1 million. Employees donated nearly $650,000 through payroll deductions in 2007 and The Sallie Mae Fund, a charitable organization sponsored by Sallie Mae, gave more than $350,000.

The gifts from Sallie Mae employees and The Sallie Mae Fund help United Way in its effort to improve the quality of life for children and families by uniting effective partners, wise investments, and committed volunteers to create measurable differences in local neighborhoods. Since 2005, Sallie Mae employees and The Sallie Mae Fund have donated more than $2.7 million to the United Way.

"The Sallie Mae Fund is proud to honor the philanthropic commitment of more than 12,000 Sallie Mae employees nationwide by providing additional funding to local United Way chapters," said Kathleen deLaski, president of The Sallie Mae Fund. "Along with our important efforts to increase access to higher education for deserving students, The Fund aims to bolster employee volunteerism and community service in the communities where Sallie Mae employees live and work."

Beneficiaries of Sallie Mae/The Sallie Mae Fund campaigns since 2005 include United Way chapters located in and around:

Chemung and Steuben Counties, N.Y.
Cincinnati, Ohio
Denver, Colo.
Eastern Massachusetts
Ft. Hood, Texas
Indianapolis, Ind.
Johnson County, Iowa
King County, Wash.
Maricopa County, Ariz.
Northwest Florida
Southern Nevada
Washington, D.C.
Wyoming Valley, Pa.

SLM Corporation , commonly known as Sallie Mae, is the nation's leading provider of saving- and paying-for-college programs. The company manages $160 billion in education loans and serves nearly 10 million student and parent customers. Through its Upromise affiliates, the company also manages $19 billion in 529 college-savings plans, and 8 million members have joined Upromise to help save for college with rewards on purchases at nearly 70,000 places. Sallie Mae and its subsidiaries offer debt management services as well as business and technical products to a range of business clients, including higher education institutions, student loan guarantors and state and federal agencies. SLM Corporation and its subsidiaries are not sponsored by or agencies of the United States of America.

Sallie Mae serves people around the country, and its approach to giving back is no different. From Massachusetts to Arizona, the company and its employees are helping United Way chapters across the country. The company's employees give through payroll deduction, and then the Sallie Mae Fund matches those donations. Perhaps other national companies will follow their lead.

Monday, December 17, 2007

Top Stars Telecast 12 Hours of Holiday Music and Memories for the Visually Impaired to Over 80 Million Homes on Multiple Cable Networks

LOS ANGELES — For 12 days leading up to Christmas, many top stars along with top athletes and various states’ governors, will record audio greeting cards for the blind and visually impaired. The 13th Annual "Eyes of Christmas" presentations are being telecast via multiple cable and satellite networks to over 80 million homes. Stars include Celine Dion, Whitney Houston, Garth Brooks, Reba McIntyre, Sandra Bullock, Charlton Heston, Tom Hanks, Drew Barrymore, Nicole Kidman, Pierce Brosnan, Jay Leno, Bob Costas and Natalie Cole. Music performances will be featured by Sting, U2, Christina Aguilera, Brian McKnight, Jon Bon Jovi, Kenny G, Natalie Cole, Stevie Wonder, The Blind Boys of Alabama and Jose Feliciano.

Former President Bush begins the broadcasts with a description of the classic, "It's A Wonderful Life" on NBC, with repeat airings the week of Dec. 17. His narration is delivered through TheatreVision, which adds a description of the action and scene to the actors' dialogue, enabling the blind to enjoy the film along with the sighted.

Special broadcasts will air throughout the holidays on the Dish, PAX and ION Networks, as well as on independent stations in top US markets (check local listings for dates and times). This year's "Eyes of Christmas" telecast will culminate with a special Christmas Eve airing of the Charles Dickens' "Scrooge," between midnight and 8 a.m., Christmas morning.

"The Eyes of Christmas" benefits RP International, the nation's leading non-profit fighting RP (retinitis pigmentosa) and other degenerative eye diseases. Founder Helen Harris also encourages sighted viewers to tune into "The Eyes of Christmas" broadcast to take the "traveling eye test," which enables early diagnosis and treatment of disorders. This year's telecast celebrates amazing, breakthroughs in genetic and cell-transplant therapies, which hold great promise of restoring vision to victims of degenerative eye diseases.

Information on the live podcast, purchase of the Eyes of Christmas CD, donations and RP International's efforts are available at RP International's websites and

This 13th annual program benefits both vision impaired and sighted people during the holidays. More than 50 well-known stars are taking part and lending their names not only to The Eyes of Christmas, but also RP International, which is leading the fight against RP (retinitis pigmentosa) and other degenerative eye diseases. Everyone should tune in and take the traveling eye test as well.

Friday, December 14, 2007

The Walt Disney Company Volunteers Build Playground for the LA Boys & Girls Club

LOS ANGELES — The Walt Disney Company's President and CEO, Bob Iger, and 150 other Disney VoluntEARS, including the company's senior management team, built a new playground for the kids of the Boys and Girls Club of East Los Angeles. Known as the "freeway club," this club daily serves more than 300 low-income children in the immediate neighborhood. For this ond-day project, hundreds of volunteers from Disney and the Boys & Girls Club built a playground that was designed with the help of the children. The project was completed in collaboration with KaBOOM!, TreePeople and other local community members. The group was later joined by Mayor Antonio R. Villaraigosa who participated in a special dedication ceremony.

"Safe, clean and creative playgrounds make a world of difference for the children whose lives are brightened and enriched by these facilities," said Mayor Villaraigosa. "Thanks to Disney, KaBOOM!, the Boys and Girls Club of East LA and TreePeople, many young Angelenos will be smiling, laughing and playing here for many years to come."

Since 2005, Disney has committed more than $7 million to the Boys & Girls Clubs Of America (BGCA), including a $1 million contribution to the Boys & Girls Clubs of Anaheim, the single largest gift that organization has received in its 16-year history. Disney's history with the Boys & Girls Clubs of America spans more than 50 years, beginning when Walt Disney was an honorary member of the organization's board of directors.

Disney brightens the lives of children in need around the world through global outreach programs, local community initiatives and the Disney VoluntEARS program. Last year, Disney donated more than $177 million in cash and in-kind support to various charities throughout the world, and Disney VoluntEARS contributed more than 466,000 hours of service. The Disney VoluntEARS program provides opportunities for Disney employees to contribute their time and expertise towards making a positive impact in the communities they serve while furthering the traditions and ideals of The Walt Disney Company.

KaBOOM! is a national nonprofit organization that envisions a great place to play within walking distance of every child in America. Since 1995, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct more than 1,300 new playgrounds, skateparks, sports fields and ice rinks across North America.

It's good to see Disney continuing to support children in its home base of Southern California. The Boys & Girls Club of East Los Angeles is probably a home away from home for many young patrons, and the playground will enhance their outdoor experiences.

Thursday, December 13, 2007

Cascade Community Credit Union's Annual Rudolph Run Toy Drive Concludes Dec. 15

PORTLAND, Ore.— Cascade Community Credit Union, a local co-op credit union committed serving residents of Douglas County, Ore., concludes its annual Rudolph Run Toy Drive this Saturday, Dec. 15, with a live radio broadcast held at the credit union’s West Harvard branch (1123 W. Harvard). Over 100 motorcyclists are scheduled to meet to begin gathering the collection boxes from designated locations, and all riders are welcome.

For the fourth consecutive year, Cascade Community Credit Union is the title sponsor of the new toy collection run, benefiting Douglas County’s branch of the Oregon Adult & Family Services Department. Since Nov. 19, collection boxes for new toys have been on display at local companies, provided by Brooke Communications (radio).

“The annual Rudolph Run Toy Drive has become a Douglas County tradition and Cascade Community Credit Union is honored to be the title sponsor as it benefits the Oregon Adult & Family Services Department,” says Gretchen Koester, CEO of Cascade Community Credit Union.

Established in 1948, Cascade Community Credit Union exclusively serves members in Douglas County, OR. All residents of Douglas County are eligible to join the credit union.

This annual event brings together Douglas County residents and businesses to help the needy in their own community. Kudos to Cascade Community Credit Union for once again playing an integral role in the event.

Tuesday, December 11, 2007

Houston Attorney/Law Firm Donates $200,000 to Goodfellows Fund

HOUSTON — Williams Kherkher Hart Boundas, LLP, announced today that Houston attorney John Eddie Williams, Jr., and his wife Sheridan donated $200,000 to the Houston Chronicle's Goodfellows Fund. Goodfellows provides new toys for needy children ages 2 to 10. Donations go towards the purchase of toys and other gifts for the children. This is the fifth year in a row that Williams, managing partner of Williams Kherkher, has made a donation, and this year's matches the largest ever received by the fund in its 96-year history.

"John Eddie and Sheridan's generosity is truly inspiring," said Nelle Spates, director of Goodfellows. "This extraordinary investment in our program will allow Goodfellows to help even more children in the Houston area this year."

The Houston Chronicle assumes all costs for administering the program. Toys are distributed to over 100,000 children each holiday season.

Williams Kherkher is one of Texas' leading personal injury firms. In the last decade, it has recovered hundreds of millions of dollars for its clients.

The Houston Chronicle is the largest daily newspaper in Texas and the ninth largest newspaper in the United States. It is owned by the Hearst Corporation.

This donation is a nice example of a local businessperson supporting those in need right in the Houston community. Goodfellows is a fine program, and this donation will enable the group to provide toys to so many children who might otherwise go without this holiday season. Perhaps the Williams Kherkher firm can challenge other law firms to match their donation!

Monday, December 10, 2007

Village East Cleaners Spearheading Donation Drive to Benefit St. Jude's Ranch for Children

LAS VEGAS — Village East Cleaners & Alterations (Village East Cleaners) is conducting a holiday donation drive to benefit St. Jude’s Ranch for Children now through Jan. 4. The company is collecting monetary donations; new, unwrapped gifts; and gently used books appropriate for children (ages 5 an up) and teens. Checks should be made payable to St. Jude’s Ranch and are tax deductible.

Individuals and businesses may mail donations to Village East Cleaners or drop off at either of the company’s two stores, 1760 W. Horizon Ridge Parkway (at Valle Verde) or 11041 S. Eastern Avenue (at Sunridge Heights). Hours are 7 a.m. to 7 p.m. Monday through Saturday, and from 10 a.m. to 3 p.m. on Sunday. All monetary donors will be recognized with a certificate that will be displayed at Village East Cleaners.

“There children right here in our community who have been abused, forgotten and abandoned, with no homes and no families. They need and deserve our help and our compassion, especially now during what should be a most joyous time of year,” said Edwin Los, general manager of Village East Cleaners. “Our company and our customers have chosen to lend our support to St. Jude’s Ranch because of the remarkable work they do. It is our wish to give these kids a memorable holiday and let them know that people care.”

In addition to collecting donations and delivering them to St. Jude’s Ranch, Village East Cleaners will also make a monetary donation to the charity.

St. Jude's Ranch for Children has a 40-year history of caring for abandoned and neglected children. Since it was established in 1967 by Father Jack Adam, St. Jude’s Ranch for Children has cared for more than 1,000 children in a safe, home-like environment designed to provide opportunities, choices and hope.

Village East Cleaners & Alterations is a family-owned business that has served the Las Vegas Valley for nearly three decades. The company is a full-service cleaners with stores located at 1760 W. Horizon Ridge Parkway and 11041 S. Eastern Avenue. Its community service includes an annual clothing drive for the homeless and a holiday donation drive to benefit St. Jude’s Ranch for Children.

Village East Cleaners is a shining example of a small business making a meaningful and lasting impact through community service. The company supports several charities every year, and selected St. Jude's Ranch once again because of the critical niche the non-profit fills in the community. This giving program is an excellent example for businesses of all sizes to follow.

Friday, December 07, 2007

Charles Schwab to Sponsor One Warm Coat's Annual Coat Drive

SAN FRANCISCO — One Warm Coat, a national nonprofit organization that assists in the donation of free coats, announced that Charles Schwab Foundation is an official sponsor of the 2007-2008 coat drive campaign. Through this sponsorship, Schwab will help One Warm Coat distribute the tools and resources needed to create coat drives across the country.

One Warm Coat's largest organizational expense is postage to send branded banners and box labels to locations and organizations that want to organize coat drives nationwide. Through its donation, the Charles Schwab Foundation will contribute to the mailing of an estimated 500 resource kits this year.

Three years ago, Charles Schwab Foundation established a One Warm Coat drive at its San Francisco headquarters. Through the efforts of Schwab employees, One Warm Coat drives now take place at six of the company's regional locations: San Francisco, Chicago, Denver, Indianapolis, Phoenix and Richfield, Ohio.

"We are really pleased to continue supporting One Warm Coat," said D'arice (Annie) Anderson, community relations specialist with Charles Schwab Foundation. "Organizations like this one provide an excellent example of simple ideas put into action to benefit those in need."

During the 2006-2007 season, One Warm Coat supported more than 1,000 coat drives in 42 states, providing 200,000 coats for people in need. The 2007-2008 coat drive campaign, which is expected to collect 500,000 coats through more than 2,000 coat drives in 49 states, was launched on Sept. 23. Schwab has already completed its coat drives for this campaign and collected more than 1,000 coats and over 200 pieces of winter clothing accessories from its employees.

One Warm Coat (OWC) is a national nonprofit organization that assists in the donation of coats. OWC helps individuals, groups, companies and organizations across the country collect coats and deliver them to local agencies that distribute them free, to people in need. The organization's mission is to ensure that anyone who needs a coat has one. Providing this simple, yet vital, need helps people live productive lives year round. Since inception, more than 500,000 coats have been collected and distributed through One Warm Coat activities.

Charles Schwab Foundation is a private, nonprofit organization funded by The Charles Schwab Corporation. Its mission is to give back to the community by supporting employee-selected causes and fostering financial literacy through funding, involvement and expertise.

Donating something as simple as a coat is an act of kindness that just about anyone can do, and it will help keep a needy person warm during the winter months. Schwab has done a fine job supporting this excellent program at six of its offices, and engaging employees to lend their support. It's a nice example of how even the smallest donation can make a difference.

Thursday, December 06, 2007

Nevada Youth Empowerment Project to Host Holiday Open House

RENO, Nev. — The Nevada Youth Empowerment Project (NYEP) is hosting an open house from 4:30 p.m. to 7:30 p.m. on Wednesday, Dec. 12, to celebrate the opening of its new, phase one home for at-risk girls, and to introduce its program to the community. The event takes place at 2030 West 6th Street in Reno. Guest speakers include Sam Hudson, Reno/Sparks director of Senator John Ensign’s office, and Tina Burke, director of constituant services for Governor Jim Gibbons’ office. RSVPs can be made by calling Sandy at 775-544-1660.

This year, NYEP implemented a community living program in Reno to address the growing needs of older female youth leaving the dependency system. NYEP provides housing, case management, food, clothing, bus passes, basic skills training, behavioral interventions, independent living training, primary education completion, post-secondary education assistance, employment training referrals, money management classes, job placement assistance, social and recreational activities, mental, medical, and dental health referrals and service coordination.

The core purpose of the community living program is to assist female foster youth, 17-21 years old, in becoming empowered to acquire the concrete skills and knowledge as well as the emotional growth necessary to live successfully on their own. Additionally, specialized services are offered for those with a mental disability or for pregnant or parenting young women.

NYEP is also asking individuals and businesses to help sponsor youth wish lists for the holidays.

The non-profit Nevada Youth Empowerment Project provides a safe haven for the homeless young females on the streets of our communities. Young females, ages 17-21, are given a safe and serene place to live, skills training to move them toward independent living, an opportunity to complete their high school education, access higher education or vocational training, specialized services are offered for those with a mental disability or for pregnant or parenting young women.

NYEP serves young women who are aged out of foster care or living on the streets. The program gives these young women the tools and resources they need to succeed in life, but it also gives them hope. If even a dozen or so individuals and businesses lent their support, even if it is just to supply a gift from one girl's wish list, it would brighten the life and holiday of a young person.

Wednesday, December 05, 2007

15th Annual KTVN Channel 2 Share Your Holiday Drive-By Food Drive to Benefit the Food Bank of Northern Nevada

RENO, Nev. — The 15th Annual KTVN Channel 2 Share Your Holiday Drive-By Food Drive to benefit the Food Bank of Northern Nevada will be held from 6 a.m. to 6 p.m. on Friday, Dec. 14. The Food Bank of Northern Nevada needs donations to help feed the 58,000+ hungry people it serves year-round. Currently, the food bank is at just 25 percent of its goal of 200,000 pounds of food for its holiday food drive.

Cash and non-perishable, non-expired food donations can be dropped off from 6 a.m. to 6 p.m. at the following locations: The Grand Sierra Resort (2500 East 2nd Street in Reno), Summit Sierra Mall (13925 S. Virginia St in Reno), the governor's mansion (600 N. Mountain St. in Carson City) and the Carson Valley Inn (1627 Hwy 395 in Minden). KTVN will be broadcasting live from these drop-off locations.

The Food Bank of Northern Nevada is a food distribution and support system for more than 100 different direct service, non-profit agencies serving the needy, the ill, the elderly and children. Last year, it distributed more than 4 million pounds of food to more than 80 member agencies. This food, valued at more than $6.7 million, fed more than 58,000 people.

Television station KTVN Channel 2 is a CBS affiliate serving Reno, Nevada, and Lake Tahoe, California. The station is owned by Sarkes Tarzian, Inc.

Two-thirds of the people served by the Food Bank of Northern Nevada are under age 18 or over age 65. About 85 percent of the food collected is distributed to families of the working poor and elderly. Since residents of the community constitute 89 percent of the food bank clients, it is essential for people to lend their support to help their neighbors. Kudos to KTVN for continuing to support and publicize this annual event and the critical niche that the food bank fills in the community.

Tuesday, December 04, 2007

YellowPages.Travel Donates to Multiple Jewish Charities

LOS ANGELES — Yellow Pages Corporation, operator of online YellowPages sites and telephone books including travel Website aggregator YellowPages.Travel, announced it will be donating to multiple Jewish charities, including the Israeli Defense Fund (IDF), Simon Weisenthal Center, and the Jewish Federation.

YellowPages Corporation, an entity that has been providing business directories for nearly 100 years, has entered the travel market with YellowPages.Travel. The site is a tool that enables users to search the top 12 travel websites such as Expedia, Orbitz, Priceline, Kayak, HotWire, SideStep, Travelzoo and other major travel Websites side by side on one screen without having to search each site individually.

The company announced that it will donate 15 percent of the net proceeds of YellowPages.Travel to select charities listed on its Web site.

Also, users of Google and Yahoo! use, a site that places both Google and Yahoo! side by side, on one split screen. Fifteen percent of all revenue generated by will also be donated to multiple Jewish charities.

YellowPages.Travel is a tool that enables users to enter their travel and flight information once and have the results pages of the major travel sites placed on one screen. is owned by YellowPages Corporation and managed by, an Internet incubation company.

YellowPages.Travel has selected a variety of charities it will support, but we like that customers can vote for the ones they like most. The company donates profits (in this case 15 percent) based on votes (each IP address can only vote once). Even better, customers can submit a charitable organization for consideration to YellowPages.Travel. A nice way to not only support charities, but also a way to involve customers in the process.

Monday, December 03, 2007

Coca-Cola Company Supports Polar Bear Conservation With World Wildlife Fund

ATLANTA — As part of a larger commitment to climate protection, The Coca-Cola Company launched a new Web site, to help raise public awareness about the plight of the polar bear. Through the new digital portal and North America Coca-Cola stores, consumers can directly support polar bear conservation projects undertaken by World Wildlife Fund (WWF). The company has also established a conservation seed fund called the Coca-Cola Polar Bear Support Fund, which will support new and existing projects by WWF.

"The polar bear has been an icon of Coca-Cola holiday marketing for nearly a century," said Jeff Seabright, vice president, Environment and Water Resources. "As its habitat declines with accelerating polar ice melt, the polar bear is now also a symbol of climate change. With this effort we hope to help WWF protect an animal that means so much to our Company and our consumers around the world

In addition to basic information about polar bear populations and habitat, the site includes external links to WWF that allow users to donate directly to WWF or to symbolically adopt a polar bear. The launch, along with the availability of polar bear e-cards, has been timed to encourage people to remember and support polar bears during the holiday season.

Until Dec. 31, consumers also will have the opportunity to support WWF's polar bear conservation efforts at all four North America Coca-Cola retail stores. Shoppers will be able to add $1, $3 or $5 to their purchase at checkout for donation to WWF. In addition, for every plush bear sold at Coca-Cola retail stores, The Coca-Cola Company will contribute $1 to WWF for polar bear conservation.

WWF is dedicated to ensuring that polar bear populations across the Arctic are more resilient to climate change and have a better chance of adapting to and surviving a warming Arctic. The WWF strategy focuses on reducing direct threats to polar bears, their habitat and their prey; engaging scientists, communities and other partners in conservation of the species and coastal and marine habitats; promoting and supporting field research; and communicating globally about the threats to the species.

The iconic polar bear advertising has become synonymous with Coca-Cola and its products. And it's nice to see the company lending support and helping to generate awareness about the plight of these animals. Today, less than 25,000 polar bears live in the wild and the species may become officially listed as endangered in the near future. Conservation solutions are needed today if the polar bear is to survive in the wild tomorrow.

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