Monday, November 19, 2007

St. Jude Children's Research Hospital Kicks Off Fourth Annual Thanks and Giving Campaign

NEW YORK CITY — St. Jude Children’s Research Hospital has launched its 2007 Thanks and Giving campaign, announcing that it has reached the unprecedented 50-partner milestone, said Marlo Thomas, St. Jude National Outreach director.

also announced that the National Football League has become the first major sports league to sign up for the Thanks and Giving initiative, joining the nation's leading brands and most respected companies and their customers, as they help St. Jude to fulfill its mission of saving the lives of children with cancer and other catastrophic diseases.
"I am so proud to be involved with these 50 wonderful companies, who are able to drop their competitive armor and unite each holiday season through the Thanks and Giving campaign to support St. Jude Children's Research Hospital," said Thomas.
The Thanks and Giving celebrity family of Jennifer Aniston, Bernie Mac, Robin Williams, Ray Romano and Antonio Banderas has once again volunteered to appear in national television spots that ask customers to "Give thanks for the healthy kids in your life, and give to those who are not" by donating to St. Jude and its lifesaving work. New Orleans Saints' running back Reggie Bush has also been drafted as the first sports figure featured in the television campaign.
"It is very exciting to be part of this campaign, which has become-in just four short years-an annual holiday tradition," said long-time supporter Jennifer Aniston.
In addition to the NFL, the 2007 Thanks and Giving initiative welcomes five new partners-Ann Taylor Brands, Chili's Grill & Bar, Dick's Sporting Goods, Hershey's and National Beverage Corporation.
Also, St. Jude announced that seven of its returning Thanks and Giving partners-CVS/pharmacy, Dollar General, Domino's Pizza, Kay Jewelers, Kmart, Target and Williams-Sonoma, Inc.-each raised more than one million dollars last year for this special holiday-focused campaign.
St. Jude is the nation's leading children's cancer research and treatment hospital, and the only one that covers all of the costs for medicine, treatment, food, travel and lodging. Children come to St. Jude from across the country, and 85 cents of every dollar received goes directly to research and treatment.
Customers are encouraged to participate by:
Shopping where there is a St. Jude Thanks and Giving logo, a magnifying glass set against a bright green background, which symbolizes the ongoing search for cures.

Adding a donation at the check-out counter.

Purchasing specialty merchandise at participating companies to benefit St. Jude.

Donating online.

Because of the pioneering treatments developed at St. Jude, the survival rate for acute lymphoblastic leukemia, the most common form of childhood cancer, has risen from 4 percent when the hospital opened in 1962 to more than 90 percent today. The research and treatment protocols developed at St. Jude are freely shared with the scientific community and used by hospitals across the nation and around the world.

Thanks and Giving is a national fund-raising and awareness campaign created by Thomas and her siblings, Terre and Tony Thomas, the children of hospital founder Danny Thomas. In the spirit of their father, they have once again called on St. Jude's cherished celebrity family, all of whom donated their time and talents for new national television spots produced by Tony Thomas which will air on broadcast and cable networks, in both general and Spanish-language markets. The Thanks and Giving campaign will also feature Internet banner ads that will run on thousands of sites, including nfl.com, AOL.com and Yahoo!; and a 60-second movie trailer, which will once again reach millions of moviegoers on more than 20,000 movie screens nationwide and on American Airlines flights during the holidays. Radio spots featuring country artist Keith Urban will run on hundreds of stations across the nation throughout the campaign. The national media blitz also includes print ads in leading magazines and newspapers in 20 major markets and USA Today. The online visibility encompasses banner ads on more than 3,000 Web sites and spectacular outdoor advertising from coast to coast.

The St. Jude Thanks and Giving partners bring the energy and enthusiasm of their organizations to this holiday campaign. The 2007 Thanks and Giving partners include: CVS/pharmacy, Dollar General, Domino's Pizza, Kay Jewelers, Kmart, Target, Williams-Sonoma, 7-Eleven, AOL (America Online), American Airlines, American Kiosk Management, Ann Taylor, Ann Taylor Factory Store, Ann Taylor LOFT, AutoZone, Bandolino, BJ's Wholesale Club, Brooks Brothers, Busch Gardens, Casual Male XL, Chili's Grill & Bar, Club Libby Lu, The Coffee Beanery, Diane Von Furstenberg, Dick's Sporting Goods, Easy Spirit, GNC (General Nutrition Centers), Gymboree Play and Music, Hershey's, HSN (Home Shopping Network), Janie and Jack, Marshalls, The Melting Pot, Memphis Grizzlies, National Beverage Corporation, NFL (National Football League), Nine West, Pottery Barn, Pottery Barn Bed + Bath, Pottery Barn Kids, PBteen, Rochester Clothing, St. Louis Rams, Sag Harbor, Saks Fifth Avenue, Saks Fifth Avenue OFF 5th, SeaWorld, West Elm, Westfield, Williams-Sonoma Home and Yahoo!.

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas, St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fundraising organization.

It's great to see so many celebrities and companies taking part in this annual campaign, which benefits critical research and medical treatments at St. Jude. Kudos to the NFL for joining the campaign this year.

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