Friday, November 02, 2007

Keep America Beautiful, Sprint and ReCellular Sponsor Cell Phone Round-Up

STAMFORD, Conn. — Keep America Beautiful (KAB), Sprint and ReCellular are co-sponsoring a program for recycling retired cell phones called the Cell Phone Round-Up in celebration of America Recycles Day (Nov. 15).

The goal of the Round-Up is to raise awareness about cell phone recycling and collect retired cell phones to benefit KAB. Keep America Beautiful affiliates across the country will be leading local and regional events to promote the Round-Up, pass out postage-paid recycling envelopes, and collect retired cell phones. Free postage-paid mailing labels can be printed by visiting The Cell Phone Round-Up.

"The goal of the Cell Phone Round-Up is to provide a fun way to show people how easy it is to recycle a retired cell phone," said G. Raymond Empson, president of Keep America Beautiful. "The best part of this program is virtually everyone has one or two unused, retired cell phones that could be recycled.”

It's estimated that there are tens of millions of phones currently unused, and the available supply of unwanted cell phones will continue to increase. The Cell Phone Round-Up is a November promotion of Keep America Beautiful's year-round "Wipe Out Wireless Waste" campaign, which is conducted with the support of Sprint and ReCellular.

Keep America Beautiful, Inc., established in 1953, is the nation's largest volunteer-based community action and education organization. This national nonprofit forms public-private partnerships and programs that engage individuals to take greater responsibility for improving their community environments.

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone.

With offices in the United States, Hong Kong, and Brazil, ReCellular Inc. is the world's foremost collector, reseller and recycler of used cell phones and accessories. It provides solutions for the collection, reuse and recycling of used personal electronics that generate financial return for its partners, quality products for its customers, funding for charity organizations, and protection of the environment.

This is an easy and free way to put old cell phones to good use. With the average person retiring a cell phone every 16 months, there are more than 130 million cell phones retired every year.

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