Thursday, October 11, 2007

Tom's of Maine Announces Five-Year, $1 Million Rivers Awareness Partnership Program

KENNEBUNK, Maine — Tom’s Of Maine co-founders Tom and Kate Chappell recently kicked off the company's five-year, $1 million Rivers Awareness Partnership at twelve public, retail, and community events in San Francisco and Portland, Oregon.

Tom's of Maine is pledging $1 million over five years to help American Rivers and River Network, the two leading grassroots river groups in the U.S., representing well over 100,000 members across the country.

This five-year commitment (2007-2012) follows the first phase of the company's rivers program (2001-2006) and continues a deep connection with protecting clean water that goes back to the founding of the company in 1970. Tom and Kate Chappell created their first product, a phosphate-free laundry detergent called "Clearlake," because of the damage done by phosphates to rivers and waterways.

"We are very excited to see our Rivers Awareness Partnership taken to the next level and to be working with the two groups that support people who are making a difference for rivers in communities across the country," said Kate Chappell.

American Rivers American Rivers is a national organization standing up for healthy rivers so communities can thrive. Through national advocacy, innovative solutions and its growing network of strategic partners, it protects and promotes rivers as valuable community assets that are vital to health, safety and quality of life. Founded in 1973, American Rivers has more than 75,000 members and online supporters nationwide.

Since 1988, River Network has provided organizational, technical and networking assistance to people working to protect their local watersheds. It helps people to build strong organizations, monitors and assesses water conditions, uses best practices to protect and restore freshwater ecosystems and finds solutions to water-related human health problems. With more than 700 partner groups in all fifty states and beyond, River Network is helping build a powerful new watershed protection movement nationwide.

Founded in Kennebunk, Maine, by Tom and Kate Chappell in 1970, Tom's of Maine creates effective personal care products using natural ingredients derived from plants and minerals. Tom's of Maine products (toothpaste, mouthwash, floss, deodorant, shave cream, and soap) do not contain artificial sweeteners, preservatives, colors, flavors, or animal ingredients; are tested for safety and efficacy without the use of animals; are biodegradable; and are packaged in earth-friendly ways. Its philosophy of "Natural Care" guides the company in doing what is right for its customers, employees, communities, and environment. The company donates 10 percent of its profits to charitable organizations; by encouraging employees to use 5 percent of their paid time in volunteer work; by adhering to standards of natural, sustainable, and responsible; and by not testing on animals.

This renewed investment by Tom's of Maine will assist in the preservation and conservation of waterways across the US for generations to come. According to River Network, community-based groups are they key to protecting and restoring lakes, streams, etc.

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