Friday, October 26, 2007

GM Relief Efforts in Response to Fires in Southern California

THOUSAND OAKS, Calif. — General Motors and the GM Foundation are putting in place several efforts to help those impacted by the devastating fires that have raged across Southern California.

The GM Foundation has contributed $100,000 to the American Red Cross (ARC), which also has a fleet of GM-donated HUMMER vehicles available to provide relief in natural disasters. In addition, 12 Southern California HUMMER dealerships are standing by to assist with relief efforts.

"Responding to natural disasters is a priority of GM's corporate outreach, and we welcome the opportunity to work with the American Red Cross again to aid those Californians who must overcome hardships caused by the recent fires," said Rod Gillum, GM vice president, chairman of the GM Foundation. "GM employees will be able to make contributions to the relief efforts and those contributions will be matched by the GM Foundation through Nov. 30."

GM OnStar has activated its Crisis Assist program for OnStar subscribers. Crisis Assist allows subscribers in the designated crisis area to take advantage of all OnStar services, at no additional charge, regardless of their service plans. OnStar offers routing assistance, help with hotel reservations and will even download minutes into vehicles so that the subscribers can connect with family/friends to tell them they are okay. OnStar’s recent partnership with the American Red Cross also allows subscribers access to ARC's shelter information.

General Motors Corp., the world's largest automaker, has been the global industry sales leader for 76 years. Founded in 1908, GM today employs about 280,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2006, nearly 9.1 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services.

This donation is yet another example of companies lending their support during a crisis. We especially like the OnStar Crisis Assist program, which could help people find places to stay or connect with loved ones to let them know they are safe.

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