Wednesday, October 03, 2007

Amazing Race Winner On Mission to Raise Awareness of HIV/AIDS

MIAMI — Chip Arndt, who teamed with Reichen Lehmkuhl to win the Amazing Race 4, has teamed up with Hollywood creative minds Luis Iga, Jorge Valdés-Iga, Eric Levine, Kyle Alvarez and Good-Cop Bad-Cop Productions to produce a music video for YouTube. The video is an addition to Arndt’s campaign, Chip’s Personal Response to AIDS Across America (CPR to AAA) is Arndt’s effort to raise funds for those living with HIV/AIDS. His goal is to raise $100,000 by Dec. 1 for nine nonprofit organizations that help persons living with HIV/AIDS. He completed his second AIDS ride from Gettysburg, VA, to New York City in September and will appear as the grand marshal of the Washington, D.C. AIDS Walk on October 6.

“There are 1.2 to 2 million Americans living with HIV/AIDS in the United States. My goal with this campaign is to help those organizations helping people with HIV/AIDS and to raise awareness among the youth,” said Arndt. “All donations are 100 percent tax deductible. The idea for the video came out of a collaborative effort when Luis and Jorge approached me and pitched the idea in June.”

Creative director Iga and director Valdés-Iga learned about the campaign on Arndt’s MySpace page.

“When we read about this great cause, we instantly had the idea to create an anti-viral viral video to raise youth awareness about HIV/AIDS. Naturally, we figured that the best forum in which to do so was YouTube,” said Iga.

Despite the serious nature of CPR to AAA, the music video uses humor to appeal to its target audience. Frequent visitors to the popular video sharing site may recognize imitations of their favorite YouTube celebrities.

“The idea was to impersonate the YouTube celebrities and to take advantage of their popularity to help spread the message and give a sense of humor to the video,” said Valdés-Iga.

It's refreshing to see a reality TV show personality use their newfound recognition to help others and support a critical cause. Perhaps other reality TV stars will follow Arndt's lead and make a positive impact to help their favorite causes too.

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