Tuesday, September 25, 2007

Volvo Doubles Award Money for America's Top Hometown Heroes

IRVINE, Calif. — Volvo Cars of North America announced it is doubling its charitable donation to the top three heroes in its 6th Annual Volvo for life Awards. Volvo is accepting hometown hero nominations for the nation's largest annual search for and celebration of everyday heroes at www.volvoforlifeawards.com now through Oct. 15. Three winning heroes - one in each category of safety, quality of life and environment - will receive $100,000 for their charities; two runners up in each category will receive $25,000 charitable contributions. One extraordinary winner will go on to receive the title "America's Greatest Hometown Hero," and with it, a new Volvo car every three years for life.

"Our awards program recognizes and rewards people already doing amazing things in their communities, often with very little help or resources," said Anne Belec, president and chief executive officer for Volvo Cars of North America. "We're thrilled to be able to do our part through the Volvo for life Awards to bring funding and awareness to their causes. By increasing our contributions this year, we hope to continue to see our heroes' dreams fulfilled."

When the nomination period closes Oct. 15, Volvo will select the top 10 semi-finalist heroes. This year, there is also a fourth Volvo for life Awards category. Volvo is elevating its annual Butterfly Award to its own youth hero category, with a $25,000 charitable donation for the winner and $10,000 to two runners up, and welcomes nominations for heroes 16 and under. From Nov. 7, 2007, through Jan. 7, 2008, the American public can vote for their favorite heroes. The voting process will narrow the semi-finalist pool to three finalists in each category. A panel of distinguished judges will then select one winner in each of the four categories.

Since 2002, Volvo Cars of North America has recognized more than 17,000 heroes and donated millions of dollars to their causes. This program is especially unique because individuals of all backgrounds can take part.

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