Tuesday, August 28, 2007

National Denim Day Engages Millions

MERRIAM, Kan.— In October, Lee Jeans encourages millions of people nationwide to wear their favorite jeans and make a $5 donation to support the fight against breast cancer. Lee National Denim Day is one of the largest single-day fundraisers for breast cancer.

Through the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF), Lee National Denim Day, to be held October 5, will support groundbreaking early detection and treatment research at leading cancer centers and provide community breast cancer education services nationwide. Lee National Denim Day has raised more than $66 million in 11 years for the fight against breast cancer.

Emmy Award-winning ctress Mariska Hargitay is the 2007 Lee National Denim Day ambassador. She dedicates her participation to her childhood friend, Annette Condon, who recently lost her battle with breast cancer.

Companies, schools or organizations that register by visiting www.denimday.com or calling 1.800.521.5533 will receive a comprehensive participation kit, which includes educational materials about breast cancer in addition to supplies for easy coordination.

Lee Jeans is a division of VF Corporation. Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day, the largest single-day fundraiser for breast cancer. VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear.

The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.

Last year, more than 18,000 companies across the country took part in this single-day fundraiser, raising more than $5 million. Lee Jeans has been committed to this cause for nearly 12 years. The cause was chosen when company leaders asked employees which cause was most important to them. Lee Jeans sets a fantastic example of getting employees invested in a cause, and then taking their message to the nation.

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