Monday, August 27, 2007

Callaway Golf Supports Cancer Initiative

SAN DIEGO, Calif. — The Callaway Golf Company has launched a new line of products to benefit ovarian cancer research in time for Ovarian Cancer Awareness Month in September. Aimed at raising awareness and funds for ovarian cancer, the second leading and most deadly gynecologic cancer, Callaway Golf has designed a limited-edition line of teal FT-i drivers, golf balls, towels and hats that will be available starting Sept. 1 at sporting goods stores nationwide. Proceeds from the sale of these products will benefit the Callaway Golf Foundation Women's Cancer initiative.

Just 1,000 drivers will be produced and each will be individually numbered. The Callaway Golf Company will donate 15 percent of its net sales from the sale of all teal products, up to a maximum of $200,000, to help fund the Callaway Golf Foundation Women's Cancer Initiative through the Entertainment Industry Foundation (EIF). The Callaway Golf Foundation Women's Cancer Initiative was created through combined donations of more than $1 million by the Callaway Golf Foundation and Callaway Golf Company to EIF's Women's Cancer Programs at four world-renowned cancer institutions.

Actress Eva Longoria has been named the lead ambassador for the Callaway Golf Foundation PSA campaign with EIF, aimed at raising awareness and funds for ovarian cancer prevention. She will appear in both TV and print public service announcements to encourage women to better understand their risks for the disease and to urge them to get involved in the cause.

Callaway Golf Company creates products and services designed to make every golfer a better golfer. The company, which celebrates its 25th anniversary this year, manufactures and sells golf clubs and golf balls, and sells golf accessories, under the Callaway Golf, Odyssey, Top-Flite, and Ben Hogan brands.

As a philanthropic leader of the entertainment industry, the Entertainment Industry Foundation has distributed hundreds of millions of dollars and provided countless volunteer hours to support charitable initiatives addressing critical health, education and social issues.

Ovarian cancer claims more than 15,000 lives in the United States every year, so Callaway Golf's commitment to raising awareness and funds for prevention and research is to be commended.

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