Friday, August 03, 2007 Members Elevate Organ Donation Awareness Around the Globe

SAN ANTONIO, Texas — When several hundred bloggers and social media content developers organized a social awareness campaign for organ donation on, organ donation stories on the Internet increased by 10 times the average amount July 17-19.

In addition, beginning with Medical News Today’s coverage of the “BlogCatalog Community Organ Donor Awareness Campaign,” organ donation stories in daily and weekly newspapers all over the world increased from an average of one or two stories per day to more than 30 stories per day. Medical News Today, which is the number one medical news search engine on the Internet, has more than 1.7 million visitors per month.

“We continue to be amazed by the outpouring of support our members extend toward social awareness issues, especially this one because the choice is so extremely personal,” said Antony Berkman, president of “Since the very first post, we have seen a number of topics and discussions come out of the dialogue, ranging from how to stop the black market trade to proof that social media can be used for good.”

This is the second time has successfully launched a social awareness campaign. The first campaign was in May, when scores of bloggers supported education topics and helped draw attention to and directly benefited 1,000 students in the United States.

“The campaign was our first experiment with asking bloggers to do good,” says Berkman. “From this topic, we were able to fine tune the social awareness campaign based on member response. We learned that as successful as the campaign was, our members wanted an international topic and more content freedom.”

Berkman found organ donation was an important social issue as 1,700 people need transplants in Australia, more than 170,000 in Europe and the United States, and more than 2 million in China.

“Not all of our members participated and a few expressed some concern at first,” says Berkman. “I think that is very positive. Mostly, our members convinced me that bloggers want to do good. They want to make positive changes in the world. And whether that means 1,000 students have a better education or hundreds of thousands of people are better informed about organ donation, well, then they really have changed the world.” will also credit participating bloggers by linking to their blogs. is the first social network directory to organize its members to raise funds for a global campaign.

This truly demonstrates the good people can do when they come together for an important purpose. is committed to making a difference in the world, and its members have risen to the challenge. We're looking forward to learning about their next social awareness campaign.

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