Wednesday, June 20, 2007

Home Makeover Contest Provides Environmental Education

WASHINGTON D.C. — NBC Universal's SCI FI Channel has partnered with The Alliance to Save Energy and Edison Electric Institute (EEI) to promote an innovative energy-efficiency campaign. The campaign provides low-tech energy-efficiency solutions and high-tech tips that tie into the SCI FI show "Eureka."

The campaign and home makeover contest website will launch June 26 at SCI FI coinciding with a Eureka marathon that precedes the show's second season. The premise of the show is that the government has been relocating the world's geniuses and their families to the picturesque Pacific Northwest town of Eureka. The lead character lives in a "Smart House," which ties in well with the campaign.

Other partners in national campaign includes the U.S. Department of Energy, American Gas Association, Consumer Electronics Association, Whirlpool Corporation, OSRAM Sylvania, The Dow Chemical Company, and CMC Energy Services.

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