Wednesday, April 25, 2007

BMW Racing Yacht Position Auctioned For Charity

WOODCLIFF LAKE, N.J. — Since April 20, BMW of North America has been hosting a special online auction on eBay to raise money for Susan G. Komen for the Cure — the global grassroots movement dedicated to finding a cure for breast cancer. The auction ends April 30.

Bidders are vying for the coveted 18th man position on the BMW ORACLE Racing Yacht. BMW will also send the auction's highest bidder on a truly unique, once-in-a-lifetime adventure to Valencia, Spain, where the they will occupy the 18th Man position on the BMW ORACLE Racing yacht during the 4th race of the Louis Vuitton Cup Semifinals on May 18, 2007.

The highest bidder's accommodations will include a four-day, three-night, trip to Valencia, including roundtrip airfare, 5-Star hotel accommodations at The Westin Valencia and $1000 spending money. Girard-Perregaux will offer the winner a luxurious R&D 01 Chrono -- USA 87 watch from its BMW ORACLE Racing collection watch (MSRP: $9,750).

If the BMW ORACLE Racing team wins and advances to the finals, they will take the 18th Man position a second time to race with the team in the America's Cup Finals.

"The America's Cup is the oldest active trophy in the world of sport, and the opportunity to occupy the 18th Man position in the tournament is sure to generate excitement and a tremendous level of interest," said Tom Purves, Chairman and CEO, BMW of North America. "Over the past 10 years, BMW has enjoyed a very successful and productive relationship with Susan G.
Komen for the Cure, and we are pleased to offer this additional opportunity to raise funds for such a worthy organization."

BMW and Susan G. Komen for the Cure have also partnered on three successful auctions/sweepstakes in the past. In 1999, BMW conducted the first-ever online auction of an automobile, offering bidders the first BMW X5 off the assembly line. The event raised $159,100 for the nonprofit. In 2002, BMW auctioned off an autographed BMW M5 driven by Madonna in the company's groundbreaking internet film series, "The Hire." And most recently, in 2003, the cast of the wildly popular sitcom "Friends" signed a BMW X3, which traveled across the country with The Ultimate Drive program before being raffled off to one lucky winner.

Blog Archive

  © Template by Administered by Copywrite, Ink.

Back to TOP