Friday, May 20, 2005

PEDIGREE Auctions Doghouses


RENO, Nev. - The world's largest and smallest dog houses unveiled by PEDIGREE outside Harrah's in Reno, Nevada will be auctioned off online beginning on June 6. The auction can be accessed at http://pedigree.com with all proceeds going to benefit the American Humane Association.

''PEDIGREE is not just about dog food; we have a strong love for dogs that is the driving force behind everything we do,'' said Rob Leibowitz, marketing director for Masterfoods USA Pet Care. "We are proud to celebrate dogs of all shapes and sizes ... We're also a proud supporter of the American Humane Association -- like them, we believe every dog deserves a happy, loving home.''

Founded in 1877, the American Humane Association is the nation's only organization dedicated to protecting both children and animals. Through a network of child and animal welfare and protection agencies and individuals, American Humane develops policies, legislation, curriculum, and trainings to protect children and animals from abuse, neglect, and exploitation.

PEDIGREE is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, PEDIGREE is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources.

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